Jim Gaddis - Wiser Strategies

Jim Gaddis
Creative Services

Jim’s lifelong quest for knowledge, his love of art, and strong problem-solving abilities make advertising and design a way to do more than just promote products and services. Every day offers new challenges and opportunities in an advertising industry that is ever changing and that touches almost every other industry in the world. He believes that design and photography are ultimately about people and their goals and finding ways to blend skill sets to move us all forward.

What drove your decision to get into this business?

My love of art and problem solving goes back farther than I am able to remember. I won my first art contest in third grade, but this is more than just about art. Photography is very technical and I love that side of the world. I love science in general and spend free time studying new technology, both in my field and outside the field. I also thrive on competition and there is always an opportunity for that in this field.

What are you most proud of?

Many of the relationships I start are on a professional level, but often they grow into friendships with time.

What is your approach for ensuring exceptional client service?

I know that my success is secondary to my client’s success. If I can help the clients consistently meet or exceed their goals then personal success and satisfaction will follow

In your opinion, what makes a great brand?

It is a combination of the right people with great ideas who know how to effectively turn ideas into reality.

What do you admire most in other people?

Drive, energy, and passion. I have had the opportunity to work with some truly amazing business people and the thing that separates the good from the great is often a combination of these three.

What would you like people to understand better about what you do?

Everyone has concepts and ideas. There are a lot of great ideas out there, but when people try to put them down on paper in the form of a concept they just can’t make it come out the way it is in their mind. What I do is move those ideas and concepts from the realm of fog and vapor into something solid and tangible.

What one thing about your childhood most influences who you are as a professional?

I grew up on a family farm. During planting and harvest season my dad worked from before sunrise until well after dark. As long as the conditions were right to accomplish the work, he was working and taking advantage of the opportunity. I was working with him a lot of the time but didn’t fully see how that training had affected me until I found myself staying up half the night to ensure that my clients had the tools they needed in the timeframes they needed them by.

What are three books relating to what you do that you would recommend?

Art and Fear by David Bayles and Ted Orland, the Life Library of Photography by Time Life Books (published in 1971 with much relevance even in an era of radically different technology), Rich Dad, Poor Dad by Robert Kiyosaki.

When you’re not working, what do you do for fun?

I like to spend time with my wife, friends, and our dog Cupcake (she’s a Doberman). I also love spending time outdoors and finding some type of adventure or challenge.