Allie Wasson
Marketing & Administration Coordinator

allie@wiserstrategies.com

After joining Wiser Strategies in late 2020, first as an intern and soon after as an employee, Allie has had the opportunity to broaden her experience in data analytics and the business administration side of a marketing firm. She was promoted to Marketing and Administration Coordinator in the summer of 2022.

Allie is drawn to working with social media and has worked with multiple clients’ social media platforms along with creating in-house media for Wiser Strategies. She also has managed advertising media buy tracking and payment for various clients.

Before starting her position at Wiser Strategies, Allie worked for RippleMatch as a leadership development intern. At Ripplematch, Allie leveraged various growth strategies on tools such as social media, email marketing, and peer networking. This internship gave her the confidence to grow her network and take on a leadership role.

Allie completed her degree in marketing and business analytics in 2022. While a student, she was involved in multiple organizations through the University of Kentucky including an analytics club and the Chi Omega Lambda Alpha sorority, where she was fortunate to volunteer with Make-A-Wish foundation and execute fundraisers to raise money for various philanthropies. Most recently, Allie joined the Kentucky Sports Industry Conference as a social media manager. She is responsible for the creation of social media content on various platforms to develop a following for the club.

As an accounting assistant for NCT Technologies Group, Allie performed ongoing training through PeachTree accounting software. With this, she entered one hundred plus invoices into the accounting software, as well as matched invoices with packing receivers.

Allie has learned all things Google Analytics: SPSS Software,Tableau Prep Builder, JMP Pro 14, MySQL and Microsoft Office with the help of her professors to further her knowledge within the marketing and analytics field.

Originally from Tipp City, Ohio, Allie has made a home for herself in Lexington, KY.

What do you admire most in other people?

I admire work ethic and women in leadership. I am drawn towards individuals who have a passion for what they do and a drive to complete it. Being a woman, I feel inspired by women who take on leadership roles within a company.

What latest development in analytics has you the most excited?

The latest development in analytics that excites me the most is the increased customer personalization from businesses. Due to the pandemic, customers like myself have been forced to work and shop online, which means many businesses have shifted gears to make their digital performance more efficient. With increased digitalization, more data is being generated to gather insights and increase the overall digital experience for individuals.

When you’re not working, what do you do for fun?

Outside of the workplace, I prefer to spend time outdoors and staying active. I enjoy a nice walk at the Kentucky Arboretum and getting fit at my favorite gym, Burn Bootcamp. When the weather doesn’t permit or I want to take a day off, I enjoy relaxing with my friends while watching a good movie.

What are you most proud of?

I am proud of my ability to learn in a fast-paced environment. Wiser Strategies is an environment that is constantly adapting and growing. I am proud to say that this company has allowed me to think more creatively, communicate more efficiently and think more critically to solve problems.