After joining Wiser Strategies in late 2020, first as an intern and soon after as an employee, Allie has had the opportunity to broaden her experience in data analytics and the business administration side of a marketing firm. She was promoted to Marketing and Administration Coordinator in the summer of 2022.
Allie is drawn to working with social media and has worked with multiple clients’ social media platforms along with creating in-house media for Wiser Strategies. She also has managed advertising media buy tracking and payment for various clients.
Before starting her position at Wiser Strategies, Allie worked for RippleMatch as a leadership development intern. At Ripplematch, Allie leveraged various growth strategies on tools such as social media, email marketing, and peer networking. This internship gave her the confidence to grow her network and take on a leadership role.
Allie completed her degree in marketing and business analytics in 2022. While a student, she was involved in multiple organizations through the University of Kentucky including an analytics club and the Chi Omega Lambda Alpha sorority, where she was fortunate to volunteer with Make-A-Wish foundation and execute fundraisers to raise money for various philanthropies. Most recently, Allie joined the Kentucky Sports Industry Conference as a social media manager. She is responsible for the creation of social media content on various platforms to develop a following for the club.
As an accounting assistant for NCT Technologies Group, Allie performed ongoing training through PeachTree accounting software. With this, she entered one hundred plus invoices into the accounting software, as well as matched invoices with packing receivers.
Allie has learned all things Google Analytics: SPSS Software,Tableau Prep Builder, JMP Pro 14, MySQL and Microsoft Office with the help of her professors to further her knowledge within the marketing and analytics field.
Originally from Tipp City, Ohio, Allie has made a home for herself in Lexington, KY.