Allie Wasson is a junior at the University of Kentucky studying marketing with a minor in business analytics. She is from Tipp City, Ohio and has since made a home for herself in Lexington, Kentucky. After joining Wiser Strategies in late 2020, Allie has had the opportunity to broaden her experience in data analytics and understand the business administration side of a marketing firm. Allie is drawn to working with social media and is looking forward to developing in-house media for Wiser Strategies.
Before starting her position at Wiser Strategies, Allie started working for RippleMatch as a leadership development intern. Allie was selected from a pool of thousands of candidates to work closely with leaders of RippleMatch’s Leadership Team. At Ripplematch, Allie had the opportunity to leverage various growth strategies on tools such as social media, email marketing, and peer networking. This internship gave her the confidence to grow her network and take on a leadership role.
Allie is involved in an analytics club through the University of Kentucky, that meets once a month to reach levels of their careers that they never deemed possible. Allie is also involved in the Chi Omega Lambda Alpha sorority, where she has been fortunate to volunteer with Make-A-Wish foundation and execute fundraisers raising money for various philanthropies.
As an accounting assistant for NCT Technologies Group, Allie performed ongoing training through PeachTree accounting software. With this, she entered one hundred plus invoices into the accounting software as well as matched one hundred plus invoices with packing receivers.
As a student at the University of Kentucky, Allie learned all things Tableau, JMP Pro 14, and Microsoft Excel with the help of her professors.
What do you admire most in other people?
What latest development in analytics has you the most excited?
This excites Allie given her minor is in data analytics and this growth presents an opportunity for her to succeed in a competitive because its constantly changing. In analytics, market has expanded immensely over the years and Allie is excited to see the innovation and intelligence grow.