Savannah Sullivan

Savannah Sullivan
Public Relations and Marketing Coordinator

savannah@wiserstrategies.com

Born in Nashville, TN, and raised by one of the most innovative concert producers and promoters of his time, Savannah first learned about marketing and communications as it related to ticket sales. Growing up, she worked in box offices, as a spotlight operator, and occasionally on-stage—but mostly, you could find her selling merch in the stage-side booth. Dinnertime discussions often centered around the family business, and spirited debates about things like how many words were ideal for a billboard were the norm.

Savannah holds masters’ degrees in Spanish Literature and Business Administration, and has more than a decade of experience in writing, editing, marketing, media relations and strategic communications. In addition to other public relations and marketing responsibilities, she specializes in COVID-19 communication for clients.

When Savannah’s not working to make sure her clients shine, you’ll find her rock climbing in Kentucky’s Red River Gorge or doing the New York Times crossword puzzle with a cup of coffee at home in Lexington. Savannah is fluent in Spanish and conversational in Portuguese.

What drove your decision to get into this business?

One of the things I love about public relations is that no two days are alike, and every project is a learning experience.

What are you most proud of?

I am proud of my ability to think critically to solve problems for clients and to simplify complex issues into digestible, resonant language for the everyday audience.

Why did you choose to study Spanish?

Though initially I declared a music business major with the intention of taking on the family business, I decided I needed to explore other interests, as well. After my study abroad in Spain, I flipped from a Spanish minor to a Spanish major. I loved the culture and wanted to dig in deep, so I chose to complete a master’s program. I spent time researching in Spain, Portugal, and Brazil and picked up Portuguese along the way. Though I went back to my first love of marketing and communications after graduate school, I’ve never regretted the opportunity to focus on language, literature and history, and the cultural framework that built for my marketing career.

What do you admire most in other people?

I admire people who don’t stop, even after rejection or in the face of uncertainty.

What would you like people to understand better about what you do?

In any scenario where you need public relations assistance, there will be multiple “right ways” to get it done. Often, the best way for your business comes down to timing, budget, and how involved you want to be.