Trish is a listener. And she believes the best way to learn is by listening. Applying those skills to design is what makes her work strategic…and effective…always rooted in a client’s strengths, goals and vision. This combined with her attention to detail and thoughtful, collaborative approach, sets her work apart.
What drove your decision to get into this business?
Maybe it’s that I haven’t yet decided what I want to be when I grow up! I like the diversity of learning about different organizations. By applying my sense of design to their needs and goals, I get to do what I enjoy—communicate visually.
What are you most proud of?
I’m most proud that so many clients have come through word-of-mouth.
Share a great client story.
The Center for Rural Development has accomplished so much for the large portion of Kentucky it serves. But, most people don’t have a concept of the breadth and depth of its programs and offerings. Working with The Center’s management, we were able to create an updated brand that succinctly captures—in words and visuals—just what The Center is all about. It’s a versatile and flexible package that brings diverse, yet connected, programs together, wherever they are offered.
What is your approach for ensuring exceptional client service?
Collaboration. Open-mindedness. Communication. Meeting and surpassing a client’s objectives involves knowing as much as I can about them before exploring visual opportunities and implementing them.
In your opinion, what makes a great brand?
Simplicity—in messaging and visuals. Creativity—the telling of intriguing stories. Authenticity—practicing what you (the organization) preach. Consistency. Consistency. Consistency. Saturation of every mode of communication available.
What do you admire most in other people?
Compassion. Clear vision. Drive.
What would you like people to understand better about what you do?
Sometimes I think people believe there must be a “logo shortcut key” on designers’ keyboards. But there isn’t, unfortunately. It takes research, thought and exploration to create a successful mark that reflects a company and gives it a distinctive, memorable face. Then, consistent use of the mark integrated into a complete visual brand helps it begin to blossom and live in the minds of customers.
What one thing about your childhood most influences who you are as a professional?
I can recall doodling on everything and writing creative essays while listening to music outdoors. Today I’m inspired by all kinds of art forms, including nature. Well, that and learning how to multi-task while waiting on tables in high school. I guess it’s a left brain/right brain thing.
What sets you apart from others in your field?
The ability to listen without pre-conceived ideas or judgment. Willingness to collaborate rather than dictate. Exploration of ideas that aren’t necessarily expected. Attention to detail.
What is a favorite book(s) relating to what you do?
Orbiting the Giant Hairball The Artist’s Way Drawing From Life—The Journal as Art
What is a favorite website?
When you’re not working, what do you do for fun?
Yoga, rhythm tap dance, hike with pups, music festivals, and anything with 22 nieces and nephews.
Take time to just “be”—it’s fuel for the soul.