Tag : Agency

  • Since starting at Wiser Strategies in January 2016, I have learned many lessons, earned new skills, and grown as a professional. However, the most rewarding aspect of my job has been growing and forming client relationships with existing and new clients. When I was first…

  • It’s football season, and I could not be more excited. There is something about fall and football that just go together, like cookies and milk. Recently I traveled to Morgantown, West Virginia, to take part in some Mountaineer football tailgating. As I walked through the…

  • I joined 150 other public relations and marketing firm owners from across the country for the Counselors Academy Spring Conference earlier this month. Among other excellent speakers, we were treated to the insights of Marian Salzman, CEO of Havas PR North America regarding societal trends….

  • I am probably like many people, when I turn on the television; I find it hard not to get sucked into the news. It seems like more often than not, as a society, we are facing another obstacle or crisis. As much as I would…

  • Lazy cat sleepting

    I’m sorry to point this out, but the latest bad speech habit is the simple word, “so.” Now that I’ve mentioned it, you will notice how prevalent its misuse is. Often it is used at the beginning of an explanation of some type, as in:…

  • My close friend Joan came for a visit a couple of weeks ago. We’ve been getting together once or twice a year since we graduated from college, even though we live a couple of hours apart. We’re the kind of friends who just pick up…

  • Happy or Sad Negative or Positive

    Negatives don’t come easily to me. I’m the eternal optimist and “glass half-full” kind of person. However, even I admit negatives have their place–in headlines and teasers, that is. Studies show that negative headlines earn higher click-through rates than positively stated ones. In fact, Outbrain,…

  • PRSA 2013 Conference Lobby

    It’s always exciting as you wait to walk into the grand hall for the opening session of a large professional conference. There are friends you haven’t seen for some time and the anticipation of hearing that one bit of information you need to get fired…

  • The weather was blustery yesterday and expected to get worse as the bewitching time for all the costumed goblins and ghouls approached. In fact, the weather map was downright scary. For that reason, many Central Kentucky city and county governments delayed the official trick-or-treating time…

  • by Nick Brock Regardless of political affiliation or feelings about the Affordable Care Act, we can all agree on one thing: The launch of the program’s website was a disaster that could have been easily avoided. I have taken it upon myself to share some…