Social Media is an increasingly important public relations and marketing tool. Our social media plans and execution help clients build their brands and audience engagement.
Financial benefit planning can be a dry subject, but not on Benefits Administrators’ social pages.
The I-75 Connector was the first KY Transportation Cabinet project in the state to have dedicated social media pages. Project managers credit this initiative for quickly creating interest and stimulating public dialogue.
Kentucky Spirit Health Plan
When the state privatized Medicaid, it was a new approach for members. Social media was a key tactic to help build understanding of how the plan could help members lead healthier lives.