Scope & Philosophy

If it has something to do with communication, we probably do it or have an association with someone who does. Within this industry, terminology can vary from region to region and even company to company, which can make it confusing. Marketing vs. public relations or interactive vs. online, and media buy vs. media relations. So, we don’t get hung up on jargon. Instead, we use an integrated approach to communication, which simply means looking at the big picture and incorporating all the strategies and tools needed to reach a client’s goals, regardless of what they may be called.

Many of our clients have a Kentucky connection, since that’s where we’re located. But technology has removed such arbitrary borders as states, so location is not a significant factor.

Wiser Strategies is certified as a women’s business enterprise through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US.  We recognize the commitment to supplier diversity corporations and government agencies embrace today, and we can add diversity to your supply chain.

Strategic Areas

Listen

Research is the starting point. It can be as informal as listening to people within your place of business or as formal as a quantitative phone or online survey. We start by listening to what you want to accomplish and what you believe to be the roadblocks. There is a wealth of information online, if you know where to look, so often we tap into existing information to save time. Baseline data not only lets us know where we’re starting, it helps track progress and guides our messaging.

Plan

Some plans are developed over many months, others on the fly. Either way, using the time you have to focus on the most important objectives and the best ways to achieve them with available resources pays off. Planning is all about options and making decisions. What do we need to do, when, where, why, how and for how much? The more we know, the better we can develop a plan that works over time.

Communicate

Whether the plan calls for a mix of communication media or only one, we all want our voices to be heard. No longer can people sit on the sidelines and expect customers and other audiences to come to them. We have to be where they are. Social media, well-targeted advertising, news, and face-to-face meetings: You are only as relevant as your last interaction. We help keep you relevant.

Industries

  • Associations
  • Education
  • Energy/Utilities
  • Equine

  • Government
  • Healthcare
  • Leisure/Recreation
  • Manufacturing

  • Non-profits
  • Social Services
  • Transportation

 

Services At A Glance

Most of our efforts are part of a larger program, but clients often want to make sure the agency or firm they select has the capabilities they are looking for. So here is a breakdown that shows the detail of the work we do. If we’ve failed to include something that you’re looking for, please ask us about it.

Branding

  • Brochures
  • Logos/Identity packages
  • Advertising
  • Web sites
  • Pocket folders
  • Invitations
  • Direct mail
  • Copy development

Media Relations/Publicity

  • Spokesperson/Media Training
  • News releases
  • Story pitches
  • Targeted media contact lists
  • Media kits
  • Media tours and events
  • Crisis communications

Research

  • Focus groups
  • Telephone surveys
  • Intercept interviews
  • Secret shopper research
  • Customer satisfaction
  • Employee satisfaction
  • Market research
  • Archival research
  • Feasibility studies

 

Communication Campaigns & Plans

  • Advocacy campaigns
  • Marketing plans
  • Business plans

 

Customer Relations

  • Customer satisfaction research
  • Customer service training
  • Customer relationship mgt.
  • Customer communications

Advertising

  • Concept development
  • Ad production
  • Advertising plans
  • Branding
  • Direct mail
  • Direct marketing

 

Interactive & Social Media

  • Website development
  • Social Media
  • Optimization
  • Search Engine Marketing (SEM)

Employee Relations

  • Employee satisfaction research
  • Communication materials
  • Events
  • Training seminars

Event Planning & Promotion

  • Corporate event planning
  • Conference promotion
  • Product launches
  • Event communications
  • Speech and presentation training
  • Multi-media presentations 

 

Crisis/Reputation Management

  • Crisis plans
  • Crisis response
  • Media spokesperson training
  • Editorial board meetings
  • Op/ed pieces
  • Issue Management
  • Strategy development
  • Communication plans
  • Opinion research
  • Editorial board meetings
  • Media spokesperson training
  • Communication materials
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