Scope & Philosophy

If it has something to do with communication, we probably do it or have an association with someone who does. Within this industry, terminology can vary from region to region and even company to company, which can make it confusing. Marketing vs. public relations or interactive vs. online, and media buy vs. media relations. So, we don’t get hung up on jargon. Instead, we use an integrated approach to communication, which simply means looking at the big picture and incorporating all the tools and strategies needed to reach a client’s goals, regardless of what they may be called.

Many of our clients have a Kentucky connection, since that’s where we’re located. But technology has removed such arbitrary borders as states, so location is not a significant factor.

Wiser Strategies is certified as a women’s business enterprise through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US. We recognize the commitment to supplier diversity corporations and government agencies embrace today, and we can add diversity to your supply chain.

Research is the starting point. It can be as informal and listening to people within your place of business or as formal as a quantitative phone survey. We start by listening to what you want to accomplish and what you believe to be the roadblocks. There is a wealth of information online, if you know where to look, so often we tap into existing information to save time. Baseline data not only lets us know where we’re starting, it helps track progress and guides our messaging.

Some plans are developed over many months, others on the fly. Either way, using the time you have to focus on the most important objectives and the best ways to achieve them with available resources pays off. Planning is all about options and making decisions. What do we need to do, when, where, why, how and for how much. The more we know, the better we can develop a plan that works over time.

Whether is a mix of communication media or only one, we all want our voices to be heard. No longer can people sit on the sidelines and expect customers and other supporters to come to them. We have to be where they are. Social media, well-targeted advertising, news, and face-to-face meetings: You are only as relevant as your last interaction.

Industries

Associations
Education
Energy
Equine

Government
Healthcare
Leisure/Recreation
Manufacturing

Non-profits
Social Services
Transportation

Services At A Glance

Most of our efforts are part of a larger program, but clients often want to make sure the agency or firm they select has the capabilities they are looking for. So here is a breakdown that shows the detail of the work we do. If we’ve failed to include something that you’re looking for, please ask us about it.

Communication Campaigns & Plans

Advocacy campaigns
Marketing plans
Business plans

Media Relations/Publicity

Spokesperson/Media Training
News releases
Story pitches
Targeted media contact lists
Media kits
Media tours and events
Crisis communications

Research

Focus groups
Telephone surveys
Intercept interviews
Secret shopper research
Customer satisfaction
Employee satisfaction
Market research
Archival research
Feasibility studies

Branding

Brochures
Logos/Identity packages
Advertising
Web sites
Pocket folders
Invitations
Direct mail
Copy development

Customer Relations

Customer satisfaction research
Customer service training
Customer relationship mgt.
Customer communications

Advertising

Concept development
Ad production
Advertising plans
Branding
Direct mail
Direct marketing

Interactive & Social Media

Website development
Social Media
Optimization
Search Engine Marketing (SEM)

Employee Relations

Employee satisfaction research
Communication materials
Events
Training seminars

Crisis/Reputation Management

Crisis plans
Crisis response
Media spokesperson training
Editorial board meetings
Op/ed pieces
Issue Management
Strategy development
Communication plans
Opinion research
Editorial board meetings
Media spokesperson training
Communication materials

Event Planning & Promotion

Corporate event planning
Conference promotion
Product launches
Event communications
Speech and presentation training
Multi-media presentations