Research is the starting point. It can be as informal and listening to people within your place of business or as formal as a quantitative phone survey. We start by listening to what you want to accomplish and what you believe to be the roadblocks. There is a wealth of information online, if you know where to look, so often we tap into existing information to save time. Baseline data not only lets us know where we’re starting, it helps track progress and guides our messaging.