Category : Business

  • Women own 40% of all businesses now

    My heart was pounding and my mouth was dry. I could hardly believe the words I was uttering as I called my friend that first day to tell him I’d left the company I’d been working with for eight years. He was among the first…

  • The past couple of months at Wiser Strategies we have been very busy with video work, creating new collateral materials, enhancing digital marketing, as well as assisting with event planning for our clients. Although we have been busy with client work, we still make it…

  • Nancy talked to my event planning class at UK in the fall and she nailed it. I took notes from her presentation because I could tell it was worth recording, not the other speakers before her. Only Nancy. I raised my hand at the end…

  • Wiser Strategies Public Relations Team

    Would you like to be more successful in reaching your goals? Are you wondering if public relations might help? Maybe public awareness of and confidence in your company are not what you want them to be. Perhaps you wonder if your marketing and communication investment…

  • Wiser Strategies Social Media Management Team

    One of the biggest concerns we hear from small businesses about social media is that they want to be on every platform and reach everyone. Although social media allows you to reach large audiences, as a small business owner it is important to follow our…

  • Media Training - Wiser Strategies

    Journalist and Lexington public relations firm collaborate on media training Journalists have the need to find and tell interesting stories. That’s just the type of person I was looking for on a part-time basis when I learned about Brent Carney. He and his wife had…

  • In March 2014, Community Ventures reached out to Wiser Strategies to help update their brand. They had previously worked with other firms, but felt they were not adequately capturing the company’s essence. Nancy Wiser, our president has always said, “we may not immediately give the…

  • It’s football season, and I could not be more excited. There is something about fall and football that just go together, like cookies and milk. Recently I traveled to Morgantown, West Virginia, to take part in some Mountaineer football tailgating. As I walked through the…

  • The term branding probably had not been coined yet, but my older sister gave me some great advice on the topic when I was in high school. As I packed for a trip to the beach with my parents and younger brother, my more experienced,…

  • It’s summer in Kentucky, and it seems temperatures are not the only thing heating up this season. Wiser Strategies has been busy working for clients and attending events across Kentucky, and we absolutely love it. I often joke that if I wasn’t busy, I would…