Blog

  • By Nancy Wiser on April 9, 2014

    “We thought we could just do our jobs and serve our customers and everything would be fine.”  “After the crisis hit, we tried to get some positive messaging out there, but the negative publicity and political pressures were so overwhelming we
  • By Nancy Wiser on February 1, 2014

    Did the German settlers in Pennsylvania have any idea of the impact their localized celebration of Candelmas day would have on their community? Probably not. They selected a groundhog to help celebrate their homeland’s lore: “For as
  • By Nick on December 26, 2013

    This year has seen a lot of new and innovative uses for social media and content creation. Both big and small businesses had marketing pieces go viral in 2013. How can we forget #DancePonyDance or the timeliness of Oreo’s Super Bowl Blackout
  • By Nancy Wiser on December 3, 2013

    Negatives don’t come easily to me. I’m the eternal optimist and “glass half-full” kind of person. However, even I admit negatives have their place–in headlines and teasers, that is. Studies show that negative headlines earn higher
  • By Nancy Wiser on November 16, 2013

    Seeing 5-year-old Miles Scott live out his dream as Batkid yesterday in San Francisco was heartwarming–a celebration of love and human triumph. The whole city celebrated this amazing little boy’s victory over leukemia. As I soaked in
  • By Nancy Wiser on November 9, 2013

    It’s always exciting as you wait to walk into the grand hall for the opening session of a large professional conference. There are friends you haven’t seen for some time and the anticipation of hearing that one bit of information you