• By Mackenzie Davis on October 8, 2018

    Since starting at Wiser Strategies in January 2016, I have learned many lessons, earned new skills, and grown as a professional. However, the most rewarding aspect of my job has been growing and forming client relationships with existing and new
  • By Mackenzie Davis on August 23, 2018

    Like millions of homes across the country, I use Amazon’s Alexa for several tasks in my apartment. Alexa turns my lights on when I walk in the door, streams my requested Spotify playlists, orders pizza when we have friends over and, although
  • By Mackenzie Davis on April 11, 2018

    A focus group is a form of research that collects qualitative data like thoughts, feelings, motivations and experiences. It is a helpful tool when conducting market research on a product, campaign, audience or event. How do we conduct a focus
  • By Mackenzie Davis on December 4, 2017

    Recently, our country has faced several national crises in a variety of forms. Since we live in the age of technology and social media, we respond differently than ever before. With a platform that allows anyone to contribute a message like
  • By Mackenzie Davis on September 29, 2017

    At Wiser Strategies, our staff always stays busy whether that be with branding a new company, running a social media account or designing a PR campaign. One thing that keeps us going, coffee. September 29 is National Coffee Day so to celebrate
  • By Katie McDaniel on June 15, 2017

    The past couple of months at Wiser Strategies we have been very busy with video work, creating new collateral materials, enhancing digital marketing, as well as assisting with event planning for our clients. Although we have been busy with