Blog

  • By Rosie Ecker on May 19, 2017

    What comes to mind when you hear the term “Public Relations?” Untying myself from seeing it firsthand here at Wiser Strategies, I think of Public Relations as the professionals hired to fix a scandal. For example, The 2014 Taco Bell rat issue in
  • By Katie McDaniel on May 8, 2017

    Not on social media? Overwhelmed by social media? Or on social media, but not using it to its fullest potential? We can help. A successful social media strategy is one that enhances your brand, engages audiences with compelling content and gains
  • By Nancy Wiser on March 30, 2017

    Would you like to be more successful in reaching your goals? Are you wondering if public relations might help? Maybe public awareness of and confidence in your company are not what you want them to be. Perhaps you wonder if your marketing and
  • By Rosie Ecker on March 7, 2017

    People have become increasingly attracted to Instagram in recent years, particularly millennials. It’s quick because it primarily uses photos and has less text than Facebook or Twitter. Not to mention it evokes everyone’s artistic side with
  • By Katie McDaniel on February 13, 2017

    One of the biggest concerns we hear from small businesses about social media is that they want to be on every platform and reach everyone. Although social media allows you to reach large audiences, as a small business owner it is important to
  • By Nancy Wiser on November 15, 2016

    Journalist and Lexington public relations firm collaborate on media training Journalists have the need to find and tell interesting stories. That’s just the type of person I was looking for on a part-time basis when I learned about Brent Carney.